ﻣﻨﺬ ﻋﺪﺓ ﺷﻬﻮﺭ ﻇﻬﺮﺕ ﻋﺪﺩ ﻣﻦ ﺍﻟﺘﻘﺎﺭﻳﺮ ﺗﺸﻴﺮ ﺇﻟﻰ ﻧﻴﺔ ﺷﺮﻛﺔ ﺟﻮﺟﻞ إﻋﺘﻤﺎﺩ ﻣﻴﺰﺓ ﺟﺪﻳﺪﺓ ﻟﺤﻈﺮ ﺍﻹﻋﻼﻧﺎﺕ ﻋﻠﻰ ﻣﺘﺼﻔﺤﻬﺎ ﺗﻤﻜﻨﻬﺎ ﻣﻦ ﺍﻟﺘﺤﻜﻢ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ
ﻟﻜﻦ ﻛﺬﻟﻚ ﻣﻦ ﺃﺟﻞ ﻣﻨﺎﻓﺴﺔ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﺨﺎﺻﺔ ﺑﺤﻈﺮ ﺍﻹﻋﻼﻧﺎﺕ
ﻟﻜﻦ ﺗﻘﺮﻳﺮﺍً ﺻﺤﻔﻴﺎً ﺟﺪﻳﺪﺍً ﻳﺆﻛﺪ ﺃﻥ ﺟﻮﺟﻞ ﺃﺻﺒﺤﺖ ﺃﻗﺮﺏ ﻣﻦ ﺃﻱ ﻭﻗﺖ ﻣﻀﻰ
ﻣﻦ ﺗﻄﺒﻴﻖ ﻫﺬﺍ ﺍﻷﻣﺮ
ﺻﺤﻴﻔﺔ ﻭﻭﻝ ﺳﺘﺮﻳﺖ ﺟﻮﺭﻧﺎﻝ ﺍﻷﻣﺮﻳﻜﻴﺔ ﺃﺷﺎﺭﺕ ﺇﻟﻰ ﺃﻥ ﺷﺮﻛﺔ ﺟﻮﺟﻞ
ﺳﺘﺒﺪﺃ ﻓﻌﻼ ﻓﻲ ﺍﻟﻌﻤﻞ ﺑﻤﻴﺰﺗﻬﺎ ﺍﻟﺠﺪﻳﺪﺓ ﻭﺍﻟﺘﻲ ﻫﻲ ﻋﺒﺎﺭﺓ ﻋﻦ
ﻓﻠﺘﺮ ﻟﺤﻈﺮ ﺍﻹﻋﻼﻧﺎﺕ ﻭﺫﻟﻚ ﻓﻲ ﺑﺪﺍﻳﺔ ﺍﻟﻌﺎﻡ ﺍﻟﻘﺎﺩﻡ 2018
ﺣﻴﺚ ﺳﺘﻘﻮﻡ ﺟﻮﺟﻞ ﺑﺘﻨﺸﻴﻂ ﻫﺬﻩ ﺍﻟﻤﻴﺰﺓ ﺑﺸﻜﻞ ﺍﻓﺘﺮﺍﺿﻲ ﻋﻠﻰ ﻣﺘﺼﻔﺤﻬﺎ ﻟﻠﻮﻳﺐ "ﺟﻮﺟﻞ ﻛﺮﻭﻡ " ﺳﻮﺍﺀ ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﺍﻟﻨﺴﺨﺔ ﺍﻟﻤﻜﺘﺒﻴﺔ ﺃﻭ ﺍﻟﻨﺴﺨﺔ ﺍﻟﻤﺤﻤﻮﻟﺔ
ﻭﻟﻬﺬﺍ ﺍﻟﻐﺮﺽ ﻗﺎﻣﺖ ﺍﻟﺸﺮﻛﺔ ﺑﺈﺑﻼﻍ ﺍﻟﻤﻌﻠﻨﻴﻦ ﺑﺄﻥ ﺃﻣﺎﻣﻬﻢ ﺳﺘﺔ أشهر ﻓﻘﻂ ﻣﻦ ﺃﺟﻞ ﻣﻮﺍﺋﻤﺔ ﺇﻋﻼﻧﺎﺗﻬﻢ ﻣﻊ ﻣﻌﺎﻳﺮ ﺍﻹﻋﻼﻧﺎﺕ ﻏﻴﺮ ﺍﻟﻤﺰﻋﺠﺔ ﻭﺍﻟﺘﻲ ﺗﻢ ﻭﺿﻌﻬﺎ ﻣﻦ ﻗﺒﻞ ﺗﺤﺎﻟﻒ
" Coalition for Better Ads " ﺣﻴﺚ ﻗﺪﻣﺖ ﺟﻮﺟﻞ ﻟﻠﻤﻌﻠﻨﻴﻦ ﺃﺩﺍﺓ
" Ad Experience Reports " ﻟﻠﺘﺤﻜﻢ ﻓﻲ ﺇﻋﻼﻧﺎﺗﻬﻢ
